Subscribe via RSS Feed
How Much Does It Cost?
July 8, 2009
I’ve always been fascinated with the psychology of pricing, so I found this article to be very interesting.
“Your Brain at Wal-Mart”
I’m curious about how this applies to the pricing of hourly services such as business or executive coaching, or legal help. And I would think that on some level there is also a value consideration when it comes to service pricing. Does $199.99 versus $200.00 per hour create a negative perception, even though it appears to be a better buy?
What do you think?