Years ago, in an interview for a real estate lending job at a bank in Tucson, I was asked by the hiring manager, “What do you really want to do?” I said, “I want to be an entertainment lawyer.” True at the time, but what was truer is that I really didn’t want to move back to Tucson. Needless to say, I didn’t have to.

It wasn’t my intent to waste this guy’s time, nor to be a wisecracker, but that’s what happened. If I were clearer about what I wanted my career to look like, things would have been better all the way around. That’s why I wrote The 5C’s of a Career You Will Love. It will help you gain clarity. Get your complimentary copy here.

I’ve always been fascinated with the psychology of pricing, so I found this article to be very interesting.
 
“Your Brain at Wal-Mart”
 
I’m curious about how this applies to the pricing of hourly services such as business or executive coaching, or legal help. And I would think that on some level there is also a value consideration when it comes to service pricing. Does $199.99 versus $200.00 per hour create a negative perception, even though it appears to be a better buy?
 
What do you think?