Companies tend to fail more strategically than they do technically. You can hire all of the right talent, with all of the right skills, but if you don’t have a relevant strategy for your business, you’ll likely flounder at best.

What can strategy give you?

• Direction
• Focus
• Prioritization
• Alignment
• Organization
• Vision
• Consistency
• Trust
• Buy-in
• Relevance

If you’re dissatisfied with some aspect of your business, perhaps a strategy is what you need. Putting an appropriate strategy in place could create for you an environment of efficiency, accountability and better results.

I’d agree that the expectation of those things that we want perfect in others is really a protection or defense of those things we see as not perfect, or the way we want them, in ourselves.